AMI AMI is a Belgian fashion label. Our muse is the African woman, with her savoir-vivre and rhythm, her stunning hairstyle and the warm colour combinations of her outfits!

Our first fashion line, POLE POLE, is a unique combination of African wax with stretch silk and tricot, in a sleek Western cut. The result is a chic, yet comfy silhouette any woman feels relaxed and feminine in. From size XS to XXXL!

SLOW FASHION At AMI AMI you can design your own outfit. Each piece is available in different fabrics and made to measure. Choose what suits you best and take your time to do so. OWN YOUR STYLE  It is your creation, be yourself and feel beautiful as you are. We change our prints all year long... You always end up with an exclusive piece!

Do you prefer to fit our garments and feel the fabric before you buy? We organise private fittings in your area and will let you know when our fashion truck visits your area next.

We have managed to produce our entire collection in Belgium.  EXCLUSIVE BELGIAN BRAND!

AMI AMI is an atypical web shop. We stand for sustainable production, slowing down the pace of life and doing your own thing. The blog features all sorts of activities, exciting products and interesting links.



Who is AMI AMI?

With her own golf fashion collection, Chantal has well and truly earned her stripes in the fashion world. Looking for a new challenge, her passion for fashion and Africa brought her into contact with Annemie, a life coach with a major drive to do something with African fashion.



hello@amiami.be : general information

help@amiami.be : advice on how to put your silhouette together